Mr. Wm. Bruce Reid
Georgia Claim Appraiser

Present occupation:
President / CEO

Experience in insurance appraisals:

Estimated number of times that I have served as an Appraiser:	100
Percentage of Appraisals representing the Policyholder:	5 %
Percentage of Appraisals representing the Insurance Company:	95 %
Percentage of Appraisals acting as an Appraiser:	70 %
Percentage of Appraisals acting as the Umpire:	30 %

Other relevant information:
Mr. Reid’s professional experience in the construction industry includes an extensive background in general contracting, residential and light commercial project management, contract and claims management (negotiations, arbitration and litigation), and all aspects of construction cost consulting and analysis services.

With more than 40 years of experience in all phases of general construction,
Mr. Reid’s projects total in excess of 4 million square feet of residential and light commercial development, and architectural design of more than 200,000 square feet of custom residential and light commercial construction. Projects include design and construction of dormitories, classrooms, commercial kitchens, restaurants, high-tech nightclub, tenant improvement, training centers, motel units, and custom homes.

Mr. Reid’s management background incorporates all phases of the construction process, from pre-construction proposals and value engineering, through project development and execution. Areas of expertise include contract and client management and negotiations, estimating, appraisals, and cost control analysis.

As founder and President of ACS, Inc., Mr. Reid has overseen the design, development, and establishment of a multi-service corporation providing construction damage assessment, estimating, and other services, via the Northridge Earthquake, Laguna Beach and Malibu firestorms, as well as individual losses throughout the western states. Claims settlement support services for commercial and residential losses include technical support and analysis, construction estimating, securing an agreed price, estimate analysis, price research and development, scope determination and reconciliation, insurance appraisal services, expert witness testimony, negotiations, evaluation of progress payments, and code upgrade analysis.

Mr. Reid also has provided independent consulting to construction data publishers including development of base pricing information on labor productivity and material costs for national use by Marshall and Swift in its publications and computer-based estimating and appraisal products.

As an independent consultant, Mr. Reid managed multi-person teams providing construction cost consulting and analysis services to claims adjusters of major carriers via the Oakland Firestorm and Hurricane Iniki. Duties included all tasks as defined in Description of Services section, plus ongoing interface and planning with top-level management.

Special skills included on-going provision of negotiation services and arbitration assistance for carriers and counsel. Technical support regarding construction-related issues was provided to adjusters throughout the adjustment process.

Years experience in insurance industry:

Insurance Company:		Law Firm (Plaintiff):
Public Adjuster:		Law Firm (Defense):
Independent Adjuster:		Other:	21

Educational degrees / certifications:
Education and Professional Affiliations
California General Contractors Class B License No. 309474
California General Contractors Class B Corp. License No 712059; RMO for ACS
California Contractors State Licensing Board: Asbestos Certification
Los Angeles Pierce College, 1967-1969, Architectural Design
Journeyman Carpenter (Union), Certificate, 1972
Professional Member, Construction Specifications Institute (CSI)
Fellow of the American College of Forensic Examiners Institute (ACFEI)
Associate, Association of Certified Fraud Examiners (ACFE)
Member, Defense Research Institute (DRI)
Affiliate Member, Property Loss Research Bureau (PLRB)
Water Damage Restoration Tech, Inst. of Inspection, Cleaning, & Restoration (IICR)
Member, National Wood Flooring Association (NWFA)